Digital Marketing will continue to rise.
With the rise of social media and digital marketing, it can be hard to find new ways to reach your customers. Change is inevitable in this day in age one must adapt in order to succeed. Social Media continues to grow along with marketers who can create quality content. Video Marketing will have a huge presence in the years to come. Marketers must understand the psychology behind what motivates an audience to like, follow, and share on social media platforms. Engagement and interaction with your target audience will have a huge impact on the ROI of your brand.
The voice search outbreak will takeover in 2018
The number of mobile users who use voice searching is expanding tremendously. With the use of Alexa from Amazon customers are able to ask the device to play music, answer questions, get news, obtain local information, control smart home products, and more. This increased rate of voice technology growth is due to the improved rate at which voice commands are captured accurately. Marketers will need to employ new strategies for local voice search. As of know no one really has an existing SEO strategy for Amazon and Alexa. Marketers will need to figure out how voice search queries and results differ from search engine results.